FIRST LOOK: NETZWELT
FIRST LOOK: NETZWELT
FIRST LOOK: NETZWELT
Lake Garda, Italy
In mid-March, Netzwelt arrived on Lake Garda with its editors, a villa full of technology
and the season ahead of them.
In mid-March, Netzwelt arrived on Lake Garda with its editors,
a villa full of technology and the season ahead of them.
THE PROJECT
More than 30 finished videos and hundreds of photographs, produced during Netzwelt's Testweek on Lake Garda.
More than 30 finished videos
and hundreds of photographs, produced during Netzwelt's Testweek on Lake Garda.
More than 30 finished videos and hundreds of photographs, produced during Netzwelt's Testweek on Lake Garda.
01 / THE BRIEF
Ahead of the season.
Ahead of the season.
Ahead of the season.
Robot mowers, pool robots and portable solar systems
were about to become much more relevant. Vacuum
cleaners and home systems rounded out the test
programme.
Robot mowers, pool robots and portable
solar systems were about to become
much more relevant. Vacuum cleaners and
home systems rounded out the test
programme.
Robot mowers, pool robots and portable solar systems were about to become much
more relevant. Vacuum cleaners and home systems rounded out the test programme.
The reason for shooting in March was simple: give Netzwelt
enough time to test, film and publish before the spring and
summer buying period began.
The reason for shooting in March was simple: give Netzwelt enough time to test, film and publish
before the spring and summer buying period began.
The reason for shooting in March was simple:
give Netzwelt enough time to test, film and publish
before the spring and summer buying period began.
ABOUT NETZWELT
ABOUT NETZWELT
ABOUT NETZWELT
Netzwelt is an independent German technology publisher that prefers to test products in real everyday environments. Lake Garda gave its editorial team room to use the products properly, and gave us a production that could follow wherever those tests led.
Netzwelt is an independent German technology publisher that prefers to test products in real everyday environments. Lake Garda gave its editorial team room to use the products properly, and gave us a production that could follow wherever those tests led.
Netzwelt is an independent German technology publisher that prefers to test products in real everyday environments. Lake Garda gave its editorial team room to use the products properly, and gave us a production that could follow wherever those tests led.
02 / THE PRODUCTION
Where the products took us.
Where the products took us.
Where the products took us.
The work moved through the villa and across the property. Mowers were filmed outdoors. Pool robots took the cameras underwater. Other products brought the crew inside the villa, out into direct sun and up onto the roof.
That variety mattered because the job was bigger than making each product look good. Netzwelt's audience needed to understand how it worked, what separated it from others in its category and how it held up in use.
The work moved through the villa and across the property. Mowers were filmed outdoors. Pool robots took the cameras underwater. Other products brought the crew inside the villa, out into direct sun and up onto the roof.
That variety mattered because the job was bigger than making each product look good. Netzwelt's audience needed to understand how it worked, what separated it from others in its category and how it held up in use.
The work moved through the villa and
across the property. Mowers were filmed
outdoors. Pool robots took the cameras
underwater. Other products brought the
crew inside the villa, out into direct sun and
up onto the roof. That variety mattered
because the job was bigger than making
each product look good. Netzwelt's
audience needed to understand how it
worked, what separated it from others in
its category and how it held up in use.
Other products brought the crew inside the villa, out into direct sun and up onto the roof.
Other products brought the crew inside the villa, out into direct sun and up onto the roof.
Other products brought the crew inside the villa, out into direct sun and up onto the roof.
That variety mattered because the job was bigger than making each product look good. Netzwelt's audience needed to understand how it worked, what separated it from others in its category and how it held up in use.
Robot mowers, pool robots and portable
solar systems were about to become
much more relevant. Vacuum cleaners and
home systems rounded out the test
programme.
Robot mowers, pool robots and portable solar systems were about to become much
more relevant. Vacuum cleaners and home systems rounded out the test programme.
Built with the editors
Built with the editors
Built with the editors
Netzwelt's editorial judgement led each film. We worked closely with its team on what each video needed to show, then recorded the spoken reviews separately and paired them with the footage in post.
The finished set included individual product reviews and category comparison videos. The reviews gave each product room. The comparison films put the differences side by side.
Photography ran alongside the filming, producing hundreds of images across the products, the testing and the wider Testweek.
Netzwelt's editorial judgement led each
film. We worked closely with its team on
what each video needed to show, then
recorded the spoken reviews separately
and paired them with the footage in post.
The finished set included individual product
reviews and category comparison videos.
The reviews gave each product room.
The comparison films put the differences
side by side.
Photography ran alongside the filming,
producing hundreds of images across the
products, the testing and the wider Testweek.
Netzwelt's editorial judgement led each film. We worked closely with its team on what each
video needed to show, then recorded the spoken reviews separately and paired them with
the footage in post.
The finished set included individual product reviews and category comparison videos.
The reviews gave each product room. The comparison films put the differences side by side.
Photography ran alongside the filming, producing hundreds of images across the products,
the testing and the wider Testweek.
The finished set included individual product reviews and category comparison videos. The reviews gave each product room. The comparison films put the differences side by side.
The finished set included individual product reviews and category comparison videos. The reviews gave each product room. The comparison films put the differences side by side.
The finished set included individual product reviews and category comparison videos.
The reviews gave each product room.
The comparison films put the differences
side by side.
Photography ran alongside
the filming, producing hundreds
of images across the products,
the testing and the wider
Testweek.
Photography ran alongside the
filming, producing hundreds
of images across the products,
the testing and the wider
Testweek.
Photography ran alongside the filming,
producing hundreds of images across the
products, the testing and the wider Testweek.
The week around the work
The week around
the work
The week around the work
One aftermovie captured everything happening around the reviews: editors moving between products, crews preparing the next setup and Lake Garda holding the production together.
It gave Netzwelt one film for Testweek itself, without turning the location into a travel ad.
One aftermovie captured everything happening around the reviews: editors moving between products, crews preparing the next setup and Lake Garda holding the production together. It gave Netzwelt one film for Testweek itself, without turning the location into a travel ad.
03 / HOW WE DELIVERED IT
The crew behind it.
The crew behind it.
The crew behind it.
Velikan assembled the production through two trusted creative partnerships. Aftermath Visuals joined from Nigeria. Drew House Ltd brought film and photography capability from Bulgaria. We worked together on location in Italy for Netzwelt's German team.
Four countries were represented in the production, but the client worked with one coordinated crew. Velikan led the planning and creative direction, managed the production and stayed close to Netzwelt's editors through post-production.
